B2B SaaS SEO Agency That Gets Your Website Traffic.

SaaS SEO is the process of growing your SaaS (software as a service) websites organic traffic. Organic traffic is clicks that comes via search engines such as Google and Bing, without you paying for it.

Your SaaS business will get organic traffic by appearing higher up SERPs (search engines). When you rank highly for terms your target customer searches when looking for solutions like yours, you will get leads and customers completely organically.

This inbound traffic is gold dust for B2B SaaS businesses, as inbound leads cost 60% less than outbound leads and you don’t have to spend hours completing cold outreach.

89% of customers begin their buying process with a search engine (Vivid Fish). Because Google works the same whether you’re in B2B or B2C, SEO can be an absolute goldmine for B2B SaaS businesses.

We believe B2B SaaS SEO works extremely well as acquiring just one customer can drive significant revenue, as the LTV (lifetime value) of B2B customers tend to be much higher than B2C

As a B2B SaaS SEO Agency, we get asked this all the time, as there is often lots of mystery and confusion around SEO. Almost everyone knows what it is, but almost no one knows how to do it right - that’s where we come in. Rough Water is for SaaS founders, by a SaaS founder, to increase the number of organic inbound leads through your website.

Think back to the last time you made a purchase through Google. What was the process you went through? We bet you didn’t go to page 2 on search engines. You probably didn’t even scroll past the first 5 results. The same is true in the SaaS niche - you want to be as high as possible on search engines to get found organically by your customers.

When you get found by these customers organically, they are 8.7x more likely to convert than qualified outbound leads (The Smarketers). To get the same results using outbound methods, you’d need 8.7x the number of qualified leads - imagine how much time that is doing cold outreach and prospecting.

These leads have higher conversion rates because they’re looking to solve their problems through typing in terms on Google. By nature, they automatically qualify themselves.

Given the amount of decision-makers and procurement steps a typical B2B product must go through before being purchased, having the right content, at the right place and the right time further increases conversion rates as the decision-making process is streamlined.

Additionally, content marks you as an authority in your space - target customers will see you as a thought-leader in your space, giving you more credibility when it comes to making the sale.

In conclusion, the best B2B SaaS SEO Agency will craft a strategy which saves your sales team time and money, through increasing the number of target customers that come to your site.

Sound like something your business might benefit from? Get in touch with the Rough Water Team today.

B2B SEO (search engine optimisation) is a proven digital marketing strategy that works through ranking B2B businesses higher up on search engines such as Google.

As such, in the business to business world, ranking higher on search engines for the right terms will put you in front of key decision-makers; improving the reach of your business and generating inbound leads.

The key differences between B2B and B2C SEO are as follows:

• B2B SaaS SEO typically targets low-volume search terms, whereas B2C search volumes are much higher.

• B2B SEO content is tailored to specific decision-makers and stages of the buyer journey.

• B2B SaaS customers typically have a higher LTV, leading to a higher CPC (cost per click).

• B2B content must be much more tactical, as there are much fewer businesses than there are consumers in the world.

As with any marketing strategy, you can never get something that works for everyone. Your business is unique, and so should your B2B SaaS SEO strategy if you want to drive organic traffic and leads.

Whether you’re a small or large business, B2B or B2C, new or well established, you will eventually need to SEO. While the fundamentals of SEO rarely change, a strategy must be unique to your business.

As such, the best SaaS SEO strategy will be one that:

• Ranks your website for search terms your customers are actually searching for (across every stage of the buying journey)

• Generates organic traffic using legitimate SEO methods (i.e. white hat search engine optimisation)

• Grows your website over time, while also grabbing the lowest hanging fruit to rank above competitors

• Gets more eyes on your B2B software solution, leading to more leads and therefore customers

We also firmly believe that the best SaaS SEO strategy and B2B SaaS SEO agency must be able to guarantee results. That’s why we have brought together an offering that guarantees page 1 rankings, or your money back.

To be able to offer guaranteed SEO results for B2B SaaS businesses, we have to have a thorough process. Our unique process can be broken down into the below:

1. Auditing and competitor analysis: How can you build a strategy without knowing exactly what a business and their competitors are doing?

2. Technical fixes and strategy generation: Now we’ve assessed the ground, now it’s time to build the foundations. No website is ready to reach its full potential without being optimised. As this is being done, we develop a winning strategy backed with qualitative and quantitative research and packed with keywords we can guarantee you will rank page 1 for - this is key to any of the best SaaS SEO strategies out there.

3. Content creation: It’s simple, you can’t rank on Google without content. We will craft content using our 22-step SEO checklist that gets your website found by target customers.

4. Backlink generation and reporting: The best SaaS SEO strategy will need to be iterated over time and supported by a strong backlink generation strategy. With our strategy, you’ll get high-authority backlinks and transparent reporting to ensure your business can achieve its goals.

So does guaranteed results from a B2B SaaS SEO agency sound interesting? Get in touch today to get a free consultation.

As a B2B SaaS SEO specialist, we believe that SEO is one of the most important marketing channels for SaaS businesses. Here’s why:

1. SEO is the most affordable and sustainable distribution channel: When you start investing into it early, lay the foundations and set out the right strategy, SEO is the most affordable way to get eyes on your website and inbound leads. Inbound leads save your business time and money, which you can reinvest elsewhere.

2. SEO Results Compound Over Time: Just look at some of our case studies to see how much SEO can compound over time and continue to bring results. What we love about SEO is that a blog can continue generating leads years into the future and will rank higher when you do work elsewhere on the site.

3. SEO traffic is qualified: Ever spent your time on an outbound lead only to find they’re not the right fit for your business? SEO doesn’t have this problem, as if you’re ranking for the right keywords, the leads are automatically qualified due to what they’re searching. For example, if someone types in “How to solve X problem”, they’re automatically qualifying themselves as someone looking for a solution you may provide.

If you overlook SEO, you may find yourself getting overtaken by a competitor who can scale without pumping large budgets into ads and sales. Invest early and you’ll build an inbound lead pipeline, authority in your industry and loyal customers.

Keyword research is the process of finding what terms your website and your competitors’ websites do/don’t rank for, so you can identify opportunities to optimise and capture more organic traffic for your website.

Without keyword research, you will be wasting your money as you won’t know what your target customers search for and how your competitors are currently making money via SEO. This would lead to optimising for either too competitive keywords or terms that people aren’t actually searching in the first place!

Make sure your chosen B2B SaaS SEO agency is taking the time to complete proper keyword research and it is reflected in a strong and data backed SEO strategy.

Below we have included 7 link building strategies that are tried and tested for SaaS businesses. Many B2B SaaS SEO agencies will use these methods (with varying success).

1. Guest posting: This is a classic in link building, where your team will write a high-quality guest post for a website in return for a backlink. While this may take a long time, the control you have over the content quality and anchor text compounds over time.

2. Podcasting: Appearing on a podcast is a great way to get backlinks as you not only build domain authority and reputation but you also put yourself where your target customer may already be looking.

3. Product embeds: If you can find a way to embed your product into a website through either a widget, T&Cs or tool, you can also add a backlink to your website. This is a double whammy as you get product exposure and a link!

4. Roundups: Roundups are essentially resource pages with a collection of the top tools or resources for a specific problem or topic. For example, Base Templates Startup Resources list. Getting featured on these is a great way to get traffic and powerful backlinks.

5. Broken links: Looking for broken links in your niche is a great way to pick up backlinks. If you can identify and notify a site owner of broken backlinks, they may be much more likely to link to your site.

6. Give something for free: Offering a site you want a backlink from something free such as an infographic to include in a future blog is a great incentive for them to link to your site. Remember, you often need to given someone a reason to link; often this can be cash.

7. HARO: Help A Reporter Out is a great method for PR and link building for SaaS companies. One of the benefits is you’ll get three HARO emails daily where journalists request industry insight in return for a backlink.

Is your B2B SaaS SEO agency not cutting it with the right backlink-building strategy? Get in touch with us today to learn how we can help.