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      <image:title>Case studies - SEOSpace - 1,000 Users in 90 Days, with 0 Ad Spend - Make it stand out</image:title>
      <image:caption>Page 1 rankings for SEOSpace’s primary target keyword - we also optimized SEOSpace’s Chrome plugin listing to rank on page 1 - which generates 3-8 new sign-ups/day.</image:caption>
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      <image:title>Case studies - SEOSpace - 1,000 Users in 90 Days, with 0 Ad Spend - Make it stand out</image:title>
      <image:caption>Position 0 article ranking above Squarespace</image:caption>
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      <image:title>Case studies - SEOSpace - 1,000 Users in 90 Days, with 0 Ad Spend - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case studies - SEOSpace - 1,000 Users in 90 Days, with 0 Ad Spend - Make it stand out</image:title>
      <image:caption>Ahrefs traffic growth over the course of ~10 months - this includes growing SEOSpace’s domain authority from 0 to 44.</image:caption>
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    <lastmod>2023-11-19</lastmod>
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    <lastmod>2025-02-05</lastmod>
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      <image:title>Case studies - Storeganise - 19.7x Traffic Growth in 7 Months - Make it stand out</image:title>
      <image:caption>Position 1 and first “People also ask” feature in the US for “Self Storage Marketing”</image:caption>
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      <image:title>Case studies - Storeganise - 19.7x Traffic Growth in 7 Months - Make it stand out</image:title>
      <image:caption>Position 1 in the US for “Self Storage Business”</image:caption>
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      <image:title>Case studies - Storeganise - 19.7x Traffic Growth in 7 Months - Make it stand out</image:title>
      <image:caption>Ahrefs traffic growth</image:caption>
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    <lastmod>2023-11-19</lastmod>
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      <image:title>Case studies - Menuzen - 14x traffic and 45-page website launch - Make it stand out</image:title>
      <image:caption>Position 1 article capturing Menuzen’s target audience early in the buyer journey</image:caption>
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      <image:title>Case studies - Menuzen - 14x traffic and 45-page website launch - Make it stand out</image:title>
      <image:caption>Position 1 article capturing Menuzen’s target audience through a niche, but relevant keyword</image:caption>
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      <image:title>Case studies - Menuzen - 14x traffic and 45-page website launch - Make it stand out</image:title>
      <image:caption>14.1 x organic website traffic increase in 4 months (excluding branded keywords)</image:caption>
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    <loc>https://www.roughwatermedia.com/case-study/bath-rugby</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-19</lastmod>
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  <url>
    <loc>https://www.roughwatermedia.com/case-study/secureit-10x-case-study</loc>
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    <priority>0.5</priority>
    <lastmod>2023-11-19</lastmod>
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  <url>
    <loc>https://www.roughwatermedia.com/case-study/acouplethingstodo-case-study</loc>
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    <priority>0.5</priority>
    <lastmod>2025-07-21</lastmod>
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      <image:title>Case studies - A Couple Things To Do - 19.7m Views in 7 days - Make it stand out</image:title>
      <image:caption>From 0 to over 40 clicks per day, all organically from Google</image:caption>
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    <image:image>
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      <image:title>Case studies - A Couple Things To Do - 19.7m Views in 7 days - Make it stand out</image:title>
      <image:caption>Account engagement over 7 days</image:caption>
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    <image:image>
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      <image:title>Case studies - A Couple Things To Do - 19.7m Views in 7 days - Make it stand out</image:title>
      <image:caption>Position 1 article for a phrase that gets 140 searches per month</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/627a4fabf8068f17274a5e43/763190cc-7936-4ea9-9294-cd13e8726b8c/IMG_8310-min.jpg</image:loc>
      <image:title>Case studies - A Couple Things To Do - 19.7m Views in 7 days - Make it stand out</image:title>
      <image:caption>Insights from viral post</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/627a4fabf8068f17274a5e43/1afe36a5-20c3-4130-8306-12b61aa81d05/Screenshot+2022-09-30+at+15.22.44-min.png</image:loc>
      <image:title>Case studies - A Couple Things To Do - 19.7m Views in 7 days - Make it stand out</image:title>
      <image:caption>Page 1 article for a highly commercial search term</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/627a4fabf8068f17274a5e43/2101d884-acec-4c47-9d66-500d2adf682d/Screenshot+2022-09-30+at+15.22.10-min.png</image:loc>
      <image:title>Case studies - A Couple Things To Do - 19.7m Views in 7 days - Make it stand out</image:title>
      <image:caption>Page 1 article, ranking above hotels.com</image:caption>
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    <loc>https://www.roughwatermedia.com/case-study/houst</loc>
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    <priority>0.5</priority>
    <lastmod>2023-11-19</lastmod>
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      <image:title>Case studies - HOUST - Ranking above Airbnb - Make it stand out</image:title>
      <image:caption>Position 0 article ranking above Airbnb</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/627a4fabf8068f17274a5e43/352a8b9c-ed62-4441-bd81-1bf650a2e1ac/Screenshot+2022-11-11+at+09.18.35-min.png</image:loc>
      <image:title>Case studies - HOUST - Ranking above Airbnb - Make it stand out</image:title>
      <image:caption>Position 0 article that attracts readers at the beginning of the buying journey</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/627a4fabf8068f17274a5e43/4446232f-3cf5-458e-bf55-34f3b76a3167/Position+0+article+for+HOUST+within+5+days.png</image:loc>
      <image:title>Case studies - HOUST - Ranking above Airbnb - Make it stand out</image:title>
      <image:caption>Position 0 article within 7 days for one of HOUST’s commercial keyterms</image:caption>
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  <url>
    <loc>https://www.roughwatermedia.com/case-study/basetemplates-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/627a4fabf8068f17274a5e43/eb8b3e80-0fc3-413b-af9b-3c7f2942856c/BaseTemplates%E2%80%99+organic+traffic+3+months+after+we+started+working.png</image:loc>
      <image:title>Case studies - BaseTemplates - 201% increase in organic traffic - Make it stand out</image:title>
      <image:caption>BaseTemplates’ weekly organic traffic 5 months after we started working</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/627a4fabf8068f17274a5e43/415ef306-fc64-4005-a976-765e7c1a4c27/BaseTemplates%E2%80%99+organic+traffic+the+week+we+started+work.png</image:loc>
      <image:title>Case studies - BaseTemplates - 201% increase in organic traffic - Make it stand out</image:title>
      <image:caption>BaseTemplates’ organic traffic the week we started work</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/627a4fabf8068f17274a5e43/799656ea-ef9a-48a2-b1a2-e775b6993784/Base+Templates+blog+on+pg1.png</image:loc>
      <image:title>Case studies - BaseTemplates - 201% increase in organic traffic - Make it stand out</image:title>
      <image:caption>One of our blogs for Base Templates, ranking on page 1, just below Y Combinator and above Lexology (both of which have a domain authority over double Base Templates)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/627a4fabf8068f17274a5e43/b90ad7fa-d677-45a5-b7e3-6a8949ef5339/Position+0+article+about+VC.png</image:loc>
      <image:title>Case studies - BaseTemplates - 201% increase in organic traffic - Make it stand out</image:title>
      <image:caption>Position 0 article about the pros and cons of venture capitalists</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/627a4fabf8068f17274a5e43/4796985e-5dfd-499d-b790-6c2c3dcdf610/Position+0+article+about+giving+away+equity.png</image:loc>
      <image:title>Case studies - BaseTemplates - 201% increase in organic traffic - Make it stand out</image:title>
      <image:caption>Position 0 article about how much equity founders should keep</image:caption>
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    <loc>https://www.roughwatermedia.com/case-study/grow-digital-monmouth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-04</lastmod>
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  <url>
    <loc>https://www.roughwatermedia.com/case-study/3horizons-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-11</lastmod>
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      <image:title>Case studies - 3HORIZONS - SEO and CRO for Website Launch - Make it stand out</image:title>
      <image:caption>3HORIZONS’ SaaS offering web page</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/627a4fabf8068f17274a5e43/b8144afa-4982-43c0-96aa-4933a45dfead/Screenshot+2022-11-11+at+15.22.49-min.png</image:loc>
      <image:title>Case studies - 3HORIZONS - SEO and CRO for Website Launch - Make it stand out</image:title>
      <image:caption>Feedback from the 3HORIZONS Team</image:caption>
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  <url>
    <loc>https://www.roughwatermedia.com/case-study/bycrawford</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/627a4fabf8068f17274a5e43/9f86b75e-8c9c-491b-ad6f-afed89819d33/ByCrawford+website+case+study.png</image:loc>
      <image:title>Case studies - ByCrawford - £10,000 of Inbound in 1 week - Make it stand out</image:title>
      <image:caption>ByCrawford’s website performance since work started in April</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/627a4fabf8068f17274a5e43/73c0a314-90ed-4764-bc8e-c71e7fca9614/How+to+be+a+nomad+with+no+money.png</image:loc>
      <image:title>Case studies - ByCrawford - £10,000 of Inbound in 1 week - Make it stand out</image:title>
      <image:caption>Blog from Sam’s personal blog, which was optimised to rank by ROUGH WATER MEDIA</image:caption>
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    <image:image>
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      <image:title>Case studies - ByCrawford - £10,000 of Inbound in 1 week - Make it stand out</image:title>
      <image:caption>ByCrawford ranking page 1 and above UK PC Mag for “best website builder for small business UK” (which 210 people search for per month in the UK)</image:caption>
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    <image:image>
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      <image:title>Case studies - ByCrawford - £10,000 of Inbound in 1 week - Make it stand out</image:title>
      <image:caption>ByCrawford's inbound results via SEO</image:caption>
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  <url>
    <loc>https://www.roughwatermedia.com/case-study/validient</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-18</lastmod>
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      <image:title>Case studies - Validient - Inbound Enquiry from J.P. Morgan - Make it stand out</image:title>
      <image:caption>Validient’s Google Search Console Data - We provided consultancy in January 2022</image:caption>
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    <loc>https://www.roughwatermedia.com/case-study/recovar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-18</lastmod>
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      <image:title>Case studies - RECOVAR - 880% Traffic Increase - Make it stand out</image:title>
      <image:caption>Position 0 decommissioning article with an infographic displayed</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/627a4fabf8068f17274a5e43/d743ede4-7a8c-4728-bcc5-e99378dec398/Position+1+ranking+for+primary+commercial+key+term.jpeg</image:loc>
      <image:title>Case studies - RECOVAR - 880% Traffic Increase - Make it stand out</image:title>
      <image:caption>Position 1 ranking for a primary commercial key term in RECOVAR’s industry</image:caption>
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    <image:image>
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      <image:title>Case studies - RECOVAR - 880% Traffic Increase - Make it stand out</image:title>
      <image:caption>Feature in industry-leading news site (received two DA 60 backlinks, worth ~£300/each)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/627a4fabf8068f17274a5e43/ea9fe96c-3185-4e0f-beff-bbb7a04b83ca/Position+0+article+over+Openreach.png</image:loc>
      <image:title>Case studies - RECOVAR - 880% Traffic Increase - Make it stand out</image:title>
      <image:caption>Position 0 article ranking over Openreach for a term that gets 140 searches/month</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/627a4fabf8068f17274a5e43/cf617317-6217-4beb-beba-8d5573f84c4a/RECOVAR+website+clicks+and+impressions.png</image:loc>
      <image:title>Case studies - RECOVAR - 880% Traffic Increase - Make it stand out</image:title>
      <image:caption>880% click increase in 3 months</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/627a4fabf8068f17274a5e43/528eac6b-2eb1-43cf-8f39-29ec05fccba6/Bounce+rate+optimisation.jpeg</image:loc>
      <image:title>Case studies - RECOVAR - 880% Traffic Increase - Make it stand out</image:title>
      <image:caption>Bounce rate optimisation on RECOVAR’s homepage</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/627a4fabf8068f17274a5e43/98c1510d-276e-43d7-be4e-e7efcb4acd7a/Position+0+thought-leader+article.jpeg</image:loc>
      <image:title>Case studies - RECOVAR - 880% Traffic Increase - Make it stand out</image:title>
      <image:caption>Position 0 thought-leader article, marking RECOVAR as a thought-leader in their industry</image:caption>
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  <url>
    <loc>https://www.roughwatermedia.com/case-study/category/Content+Marketing</loc>
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    <priority>0.5</priority>
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  <url>
    <loc>https://www.roughwatermedia.com/case-study/category/Category+here</loc>
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    <priority>0.5</priority>
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  <url>
    <loc>https://www.roughwatermedia.com/case-study/category/SEO</loc>
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    <loc>https://www.roughwatermedia.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-05-07</lastmod>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/627a4fabf8068f17274a5e43/cd543a0b-5a98-4c70-a2bd-428a4f26dbdd/icons8-copy-64-min.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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